Candidate #8 User Acquisition Manager (GameDev)

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January 2018 – till now
Employer: Games publishing company
The role: User Acquisition Manager

During the first year, I worked as a Junior Mobile User Acquisition Manager and then was promoted to my current role, where I do:

  • Running UA for mobile/PC/Console titles throughout the whole game life cycle.
  • Creating media plans and executing them.
  • Experimenting and choosing the right ad networks/platforms.
  • Having deep expertise in Facebook and Apple Search Ads.
  • Having extensive experience with Google Ads (UAC campaigns, Youtube and programmatic), Unity Ads, BlueStacks, Chartboost, etc.
  • Optimizing ads based on the performance with the ultimate goal of making campaigns ROI-positive.
  • Working with such attribution analytics tools as Adjust, Singular and Google Analytics.
  • Creating forecasting models based on the historical data (ARPU, LTV and ROI).
  • Testing new ad formats including influencers campaigns, various formats of creatives, dynamic ads (text, headline).
  • Using Tableau for visualizing data in the most efficient way.
Languages: English – C1, Sweedish – B2, Latvian – native speaker, Russian – native speaker
Currently based in: Stockholm