January 2018 – till now

Employer: Games publishing company

The role: User Acquisition Manager

During the first year, I worked as a Junior Mobile User Acquisition Manager and then was promoted to my current role, where I do:

• Running UA for mobile/PC/Console titles throughout the whole game life cycle.
• Creating media plans and executing them.
• Experimenting and choosing the right ad networks/platforms.
• Having deep expertise in Facebook and Apple Search Ads.
• Having extensive experience with Google Ads (UAC campaigns, Youtube and programmatic), Unity Ads, BlueStacks, Chartboost, etc.
• Optimizing ads based on the performance with the ultimate goal of making campaigns ROI-positive.
• Working with such attribution analytics tools as Adjust, Singular and Google Analytics.
• Creating forecasting models based on the historical data (ARPU, LTV and ROI).
• Testing new ad formats including influencers campaigns, various formats of creatives, dynamic ads (text, headline).
• Using Tableau for visualizing data in the most efficient way.

Female

Languages: English – C1, Sweedish – B2, Latvian – native speaker, Russian – native speaker

Currently based in: Stockholm