Candidate #7 Remote Traffic & User Acquisition Manager
Relocation, RemoteJuly 2018 – till now
Employer: International online dating service (Web + Mobile App)
The role: Traffic & User Acquisition Manager
- Ad channels – Facebook ads, Google Adwords, Applovin, MyTarget, Twitter, Taboola, etc.
- Analytics – Appsflyer, Tableau, Google Analytics, etc.
- Tools – Photoshop, After Effects, Axure, Adobe XD, Figma, Tilda.cc, Supa, etc.
- Preparation of reports – Excel, PowerPoint, Google Docs, etc.
- Budget – 60 000-100 000 USD.
- Targeting GEO – US, Europe, Middle East, etc.Achieved results = increased ROI from 10% up to 150% for the number of digital channels and dating projects, increased the budget from 10K up to 60-100K $/month.
August 2016 – July 2018
Employer: Mobile media buying agency
The role: Traffic & User Acquisition Manager
- Worked in different affiliated digital departments of KOKOS (Arrow Media, Mobisharks, MGCom) developing clients of various business areas (construction and home repair, e-com, fitness, game apps, financial apps etc).
- Ad channels: Facebook ads, Google Adwords, Yandex.Direct, MyTarget, VK etc.
- Analysis of advertising campaigns with various tools (Appsflyer, Google Analytics, Yandex Metrics, etc).
- Preparation of reports, liaising with clients on a day to day basis.
May 2015 – August 2016
Employer: Digital marketing agency
The role: Junior Digital Manager
- Building new marketing campaigns across multiple Search Engine ad-platforms (Yandex.Direct, Google Adwords, etc).
- Performance evaluation of all managed campaigns.
- Working with our in-house design team on banner & creative creation & new landing pages design.
- Constant optimization of campaigns to agreed revenue and ROI targets.
- Managing small responsive website build projects from initiation all the way through to delivery.
March 2010 – May 2015
Several different employers
Worked as Brand Manager