June 2019 – till now

Mobile GameDev company #1

The role: User Acquisition Team Lead

• Managing the whole User Acquisition Team.
• The full cycle of traffic media buying using primarily Facebook.
• Cooperation with external teams – Ad Networks and mobile advertising and media buying agency. Managing all the processes.
• Traffic analysis, scaling, optimization of expenses.
• Cooperation with the internal Analytics Team.
• Target audience research (segmentation, search for primarily focus groups, targeting).
• Work with different UA instruments;
• Dealing with creatives development.

January 2018 – June 2019

Mobile GameDev company #2

The role: Marketing Manager

• Mobile traffic media buying and user acquisition dealing with external traffic providers (AdNetworks) – setting up, optimization, scaling of ad campaigns.
• Managing relationships with traffic channels / traffic providers.
• Doing tests and experiments, finding most convertible ad creatives.
• Dealing with analytics and designers.
• Preparation of reports with results.

December 2015 – November 2020

Mobile GameDev company #3

The role: Senior User Acquisition Manager

• User Acquisition. Cooperation with traffic providers.
• Optimization and follow up analysis.
• Took part in the development of ad creatives together with our designer.
• Took part in different GameDev and Digital marketing conferences.
• Corresponding with foreign partners and traffic providers.

Female, born in 1992

Languages: English – C1, French – B2, Russian – native speaker

Citizenship: Russia

Currently based in: Moscow