Candidate #6 User Acquisition Team Lead / Head of User Acquisition (GameDev)

Moscow, Russia
FrontendBackendFull Stack
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June 2019 – till now
Mobile GameDev company #1
The role: User Acquisition Team Lead
  • Managing the whole User Acquisition Team.
  • The full cycle of traffic media buying using primarily Facebook.
  • Cooperation with external teams – Ad Networks and mobile advertising and media buying agency. Managing all the processes.
  • Traffic analysis, scaling, optimization of expenses.
  • Cooperation with the internal Analytics Team.
  • Target audience research (segmentation, search for primarily focus groups, targeting).
  • Work with different UA instruments;
  • Dealing with creatives development.
January 2018 – June 2019
Mobile GameDev company #2
The role: Marketing Manager
  • Mobile traffic media buying and user acquisition dealing with external traffic providers (AdNetworks) – setting up, optimization, scaling of ad campaigns.
  • Managing relationships with traffic channels / traffic providers.
  • Doing tests and experiments, finding most convertible ad creatives.
  • Dealing with analytics and designers.
  • Preparation of reports with results.
December 2015 – November 2020
Mobile GameDev company #3
The role: Senior User Acquisition Manager
  • User Acquisition. Cooperation with traffic providers.
  • Optimization and follow up analysis.
  • Took part in the development of ad creatives together with our designer.
  • Took part in different GameDev and Digital marketing conferences.
  • Corresponding with foreign partners and traffic providers.
Female, born in 1992
Languages: English – C1, French – B2, Russian – native speaker
Citizenship: Russia
Currently based in: Moscow