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User Acquisition Team Lead / Head of User Acquisition (GameDev)
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June 2019 – till now
Mobile GameDev company #1
The role: User Acquisition Team Lead
Managing the whole User Acquisition Team.
The full cycle of traffic media buying using primarily Facebook.
Cooperation with external teams – Ad Networks and mobile advertising and media buying agency. Managing all the processes.
Traffic analysis, scaling, optimization of expenses.
Cooperation with the internal Analytics Team.
Target audience research (segmentation, search for primarily focus groups, targeting).
Work with different UA instruments;
Dealing with creatives development.
January 2018 – June 2019
Mobile GameDev company #2
The role: Marketing Manager
Mobile traffic media buying and user acquisition dealing with external traffic providers (AdNetworks) – setting up, optimization, scaling of ad campaigns.
Managing relationships with traffic channels / traffic providers.
Doing tests and experiments, finding most convertible ad creatives.
Dealing with analytics and designers.
Preparation of reports with results.
December 2015 – November 2020
Mobile GameDev company #3
The role: Senior User Acquisition Manager
User Acquisition. Cooperation with traffic providers.
Optimization and follow up analysis.
Took part in the development of ad creatives together with our designer.
Took part in different GameDev and Digital marketing conferences.
Corresponding with foreign partners and traffic providers.
Female, born in 1992
Languages: English – C1, French – B2, Russian – native speaker
Currently based in: Moscow
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