The company: One of the major Binary Options Trading Platforms in the world
The role: Media Buyer, Internet-Marketing Specialist
Run advertising campaigns using Google Adwords: search (web, mobile web), GDN, RLSA, mobile, video. Buying out traffic worldwide. Optimization of ad campaigns using accumulated data. Increasing of conversions and ROI while decreasing the cost of registrations. Usage of Google Analytics, Voluum, Tableau. A/B testing, analysts, cohort building, reporting.
Managing cooperation with CPA-networks, ad networks, teaser networks.
Working with publishers (popular websites): contracts signing, placement of banners and articles, control.
Took part in brainstorming and development of landing pages and creatives.
Have experience with large budgets.
March 2017 – April 2017
The company: A well-known FinTech company, digital wallet and payment provider
The role: Internet-Marketing Specialist
Running and optimization of advertising campaigns using the following traffic sources: Google AdWords, Yandex.Direct, Facebook, CK, MyTarget +remarketing. Usage of Google Analytics, Yandex.Metrika, App Metrika. Data analysis, incensement of ROI, cohorts, reporting.
Dealing with advertising agencies and Affiliate-networks.
Took part in the development of creatives. Worked together in a team with a designer and a copywriter to make great promo materials.
June 2015 – May 2016
The company: Mobile App Developer, own products Fitness & Health niche
The role: Mobile Marketing Specialist (Remote employment)
Promoted “lose weight without dieting” mobile app internationally.
ASO (Google Play and App Store).
Running campaigns on Google Adwords. Analysis and optimization of ad campaigns taking into account CPM, CPC, CPA, CPI, CTR, ROI. Increased LTV and Retention Rate. Worked with Admob and iAd. Search for new traffic sources. Integrations with Affiliate-networks.
Usage of Google Analytics, Yandex.Metrika, AppMetrika, iTunes Analytics, Flurry, AppAnnie, SensorTower.
SMM, Email-Marketing, cooperation with publishers and bloggers.
January 2011 – June 2015
Worked in several other companies on different Digital Marketing positions.
Male, born in 1988
Languages: English – C1, Estonian – C2, Russian – native speaker