Marketing & Advertising
Digital Marketing Manager with Italian Language Fluent English is required Work permit in EU required
BlaBlaCar is the global leader in long-distance carpooling. Were an innovative and fast-growing company building a unique community of 65+ million members to transform the way people travel across the world!
Why join us?
BlaBlaCar is looking for a Digital Marketing Manager to join the Italian team in Milan. As a Digital Marketing Manager, you will play a key role in increasing the awareness and adoption of BlaBlaCar in Italy. You will prepare multi-channel marketing plans, find acquisition channels, negotiate with providers, set up campaigns and track their performance. You will be joining a skilled and motivated team, whose goal is to accelerate BlaBlaCar’s growth in Italy. Thus, the position requires a sharp, analytical mind and an entrepreneurial spirit. You will report to the local Country Manager and you will be helped in campaign execution by a network of channel specialists around the world.
What you will directly contribute to:
- Defining and executing the local Marketing and Communications plan for Italy
- Defining, setting up and running online marketing campaigns
- Setting up and managing partnerships with Online Travel Agencies
- Preparing, launching and executing ATL campaigns
- Collecting, formatting and analyzing marketing KPIs to measure performance
- Sharing best practices with other marketing teams, both local and central
- Participating in the development of new projects locally
- Contributing to market research
What you will need to be successful:
- 3 to 6 years of previous work experience including relevant experience in digital marketing
- Experience on at least one of the following channels: Google Adwords, Facebook Ads, Programmatic adv
- Familiar with online marketing metrics (CAC, CPC, etc.) and business models
- Familiar with offline marketing or communication actions
- Fluent in Italian and English
- Strong data and analytical skills
- Strong problem-solving skills
- Full proficiency in Excel
- Rigorous and organised
- Ability to work autonomously under tight deadlines
- Ability to work in a multicultural environment
- International work or study experience is a significant advantage
A few practical details about the role:
- Start: As soon as you are ready!
- Location: Milan
- Contract: Permanent contract
- Compensation: Competitive package based on experience
What we offer all of our employees:
- A start-up spirit that fosters agility, teamwork and impact
- Challenging career opportunities in a high-growth and fast-paced environment
- An inspiring working environment
- Free carpooling to live our value Be The Member
- Annual BlaBlaBreak which takes us all for an unforgettable weekend
- Possibility to do a BlaBlaSwap once a year and go work from another BlaBlaOffice abroad
- Bi-Weekly BlaBlaTalks when we learn from each other
- Weekly Tech Demos